Web 2.0 is now at its peak, and a sassy upstart company called Blastoff Network is looking ahead to the next wave. It only makes sense that companies, both online and offline, would want to define the next phase of development of Internet usage and online commerce. After all, those who successfully steer the traffic stand to make the most money. While it's not really germane to say that we're moving into Web 3.0 at this point - implying that social networking as a trend is past its prime - it's not too far off to identify the newest trend as Web 2.5.
So what does this mean to users on the cutting edge? With Facebook now at the top of the traffic charts and a host of other social networks close behind, we're now seeing a rise in the number of personal web portals. These are custom start pages or personal home pages like InfoNgen, Awesome Start, and My Yahoo! The unprecedented web domination of Google and a host of other Internet companies through their viral marketing campaigns has been prodigiously profitable for those lucky few on the inside of those opportunities. But what about the rest of us? How can the masses capitalize on the next web trend?
The obvious progression to Web 2.5 is illustrated in one emerging trend pioneered by Blastoff Network, allowing users to get cash online by doing the things they would normally do anyway. This shrewd leader is now in pre-launch. Blastoff's impressive start up, begun August 8, 2008, showed a traffic rank in June of '09 at about 5.5 million worldwide. Fast forward a few months, and its growth has been nothing short of explosive, now with a 7-day average of about 8,800 as of this writing. Blastoff is clearly about to do just that - blast off - and what's going on with the network's pre-launch has been called "a feeding frenzy."
So who are these guys? And why are they suddenly so popular, even before they've opened their doors to the public?
Blastoff Network is a personal web portal - one with a shrewd twist that's projected to take the Internet by storm. The traffic evidence just cited supports that notion. Like other persona web portals Blastoff combines the best of social networking, online shopping, and entertainment. Users can shop at the most popular stores online, including Barnes & Noble, Target, and a host of others - and receive exclusive discounts available only on Blastoff. The unusual lure is that using Blastoff allows members to both save money and make money by using their own Blastoff Network page. To do this, Blastoff members can capitalize on their accounts by making referrals and inviting their friends to join them, generating income for everyone in the clique. The result is a network of users, all making money on the body of purchases and expenditures. Blastoff is literally sharing their revenue with the people who are spreading the word about them. The company combines the best of viral marketing with network marketing.
To populate its network in a single stroke, Blastoff has teamed up with a 35-year-old NYSE direct sales company Pre-Paid Legal Services, Inc. in a privately publicized joint venture. Only Pre-Paid Legal associates are eligible to join the Blastoff Network during this pre-launch period, until October 23, 2009. After that, Blastoff Network opens to the world. You can get more information on Blastoff Network and Pre-Paid Legal Services by visiting http://www.PPL.BlastoffNetwork/MyWorldOnline. The results that follow this pre-launch are anybody's guess. However, odds are the success of Blastoff Network is going to be out of this world.
Liv Montgomery is a freelance writer specializing in e-commerce, Internet Marketing and SEO. For more information on Blastoff Network and Pre-Paid Legal Services visit http://www.PPL.BlastoffNetwork/MyWorldOnline or contact MyWorldOnline@OnlineBusinessPromoters.info.
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This business model makes no sense at all. For businesses, it only increases costs, since as you state, buyers would buy this stuff anyway. So what does a business have to gain by participating in it? I understand that if the viral marketing does take off, then they will be forced to do it, but I would assume that businesses would push better deals to other sites or brick and mortar stores rather than support this. And customers will go there instead.
ReplyDeleteI read how a user already received $2.60 a day because someone in his network rented a car. While this can really add up, it is extremely costly for the car rental company, whose margins are razor thin already. And if they have to pay all 20 levels... no way - big vendors will be pulling out within the first 12 months unless they are contractually obligated - even then, they will not give the best deals. The bottom line is that vendors will test the waters because they can't afford to be left out, but in the long run, it is too expensive of a channel for them to support.
I am open to input on this, so help me understand.
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